President Donald Trump has a new branding project, and it is not a steaks-and-vodka situation this time. It is a war over two words.
Trump wants everyone to stop saying "artificial intelligence" and start saying "super intelligence." And he is not being subtle about it. On Thursday, he took to Truth Social and said the White House considers anyone using the term "Artificial Intelligence" instead of "Super Intelligence" an "enemy."
That is a strong word for a vocabulary preference. But here we are.
Greene, Massie Mock Trump's AI Demand
Former Rep. Marjorie Taylor Greene (R-Ga.) shared his post on X and responded with just two words: "Artificial Intelligence."
Rep. Thomas Massie (R-Ky.) also weighed in, joking on X that "Artificial Intelligence is a term historically reserved for politicians."
So the rebrand is going about as smoothly as a rebrand usually does when you announce it by calling people enemies.
Trump Orders Federal Agencies to Replace AI With SI
The push is not just vibes. Trump's Sept. 29 executive order, titled "Inaugurating the Era of Super Intelligence," instructs federal agencies to replace "Artificial Intelligence" and "AI" with "Super Intelligence" and "SI" in official communications, websites, reports and other non-statutory documents.
The president has also established a Super Intelligence Force, led by Director of National Intelligence Jay Clayton, to coordinate federal efforts to ensure the U.S. maintains its leadership in the technology.
Nothing says cutting-edge innovation quite like a government memo mandating a new acronym.
OpenAI, Anthropic Still Use Artificial Intelligence
Here is the awkward part. Despite a White House luncheon attended by major technology executives, including Meta Platforms, Inc. (NASDAQ: META) CEO Mark Zuckerberg, Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) CEO Sundar Pichai and Nvidia Corp. (NASDAQ: NVDA) CEO Jensen Huang, the industry has yet to broadly adopt Trump's preferred terminology.
The executives signed a nonbinding safety accord, but their companies continue to use "artificial intelligence" and "AI" in recent public communications.
OpenAI and Anthropic have also continued using the established terminology in their latest blog posts.
One exception: Space Exploration Technologies Corp. (NASDAQ: SPCX) xAI division has confirmed plans to rebrand as SpaceXSI. Elon Musk announced the change on X, following the White House's push for the new terminology.
However, SpaceX has also continued to use "AI" in its latest blog post. Old habits, it turns out, are hard to break, even for the guy who announced the rebrand.
Trump's Super Intelligence Push Sparks Domain Boom
The debate has also coincided with a surge in registrations of Slovenian internet domains ending in ".si," according to the BBC.
Registry SI spokesperson Klara Herman said 44,000 ".si" websites were registered in September, a 2,199% increase from August.
So while Washington argues about what to call the technology, the internet has quietly decided that two letters are worth a lot of money. Which, honestly, might be the most honest thing about this whole story.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by MarketDash editors.
