So, Apple Inc. (AAPL) CEO Tim Cook just posted a little teaser on X. He told followers a "big week" was ahead and that it would begin Monday morning. It's the kind of vague-but-exciting post that sends the rumor mill into overdrive, and for good reason.

According to reports, Apple is planning a three-day launch event starting March 2, with the final day structured as a hands-on "special Apple Experience." Think of it as a hardware parade with a VIP backstage pass.

A Lineup Heavy With Hardware

The expected guest list for this parade is pretty long. A new low-cost MacBook is widely anticipated, with the event invitation itself reportedly hinting at the device's launch colors. The iPhone 17e is also seen as a near-certain attendee for this March window.

But wait, there's more. Additional candidates rumored for an upgrade include MacBook Pro models with new M5 Pro and M5 Max chips, fresh MacBook Air machines, an iPad Air with an M4 chip, and an entry-level iPad getting the A18 processor. It's a lot of silicon hitting the runway.

Visual Intelligence: The Bigger Story

Behind this hardware parade, however, lies a more interesting strategic signal. The real story might not just be the gadgets, but what's inside them. Reports indicate Cook has been quietly telegraphing Apple's bigger push into AI wearables built around what the company calls "Visual Intelligence." This is technology that lets devices see and interpret the world around them. So while you're looking at new laptops and tablets, Apple might be hinting at a future where your devices are watching and understanding, too.

Supply Chain and Premium Strategy in Focus

Pulling off all these launches isn't without its challenges. Apple has been navigating an AI-driven memory chip shortage. CEO Cook has said this shortage will have a greater impact in the current March quarter than it did at the end of last year.

To manage these constraints, Apple is reportedly prioritizing its premium devices. This includes its first-ever foldable iPhone, which is now slated for fall 2026, while pushing the standard iPhone 18 to the first half of 2027. When chips are tight, you make sure your fanciest products get them first.

On the manufacturing front, Apple announced plans in February to shift part of its Mac Mini production to a Foxconn facility in Houston, Texas. This is part of a broader $600 billion U.S. investment commitment the company has made.

All this comes after Apple reported a strong fiscal first quarter. Revenue hit $143.76 billion, beating estimates, with iPhone sales surging to $85.27 billion from $69.14 billion a year earlier. So, the company has some momentum heading into this "big week."

As of the latest data, Apple shares were down 0.91% at $271.73. Investors will be watching closely to see if the new products—and the AI vision behind them—can keep that momentum going.