Mobileye Global Inc. (MBLY) is done being just the driver assistance company. At CES, the Intel-spun autonomous driving specialist unveiled a $900 million deal to acquire Mentee Robotics, pushing the company into what it calls "physical AI" for industrial settings. Translation: robots for factories and warehouses, not just cars.
But Mobileye isn't abandoning its automotive roots. The company spent considerable time at CES pitching robotaxis as a major growth opportunity, detailing plans with Volkswagen-backed MOIA to deliver a Level 4-ready autonomous vehicle by February 2026 and launch driverless service in the United States by the second half of that year.
JP Morgan analyst Samik Chatterjee, who maintains a Neutral rating on Mobileye, said the company laid out a compelling growth roadmap at its CES press conference.
Why Robots Matter Beyond Robotaxis
The Mentee Robotics acquisition represents a strategic leap into industrial automation. According to Chatterjee, management framed the deal as a natural extension of technology already powering autonomous vehicles.
The near-term focus is structured environments like factories and fulfillment centers, where robots can operate predictably. Mobileye expects to start production in 2028. Looking further out, the company has ambitions to tackle unstructured settings like homes by the end of the decade, though that's a considerably harder problem.
The Core Business Is Still Humming
While the robotics acquisition grabbed headlines, Mobileye's bread-and-butter advanced driver assistance systems business continues to perform well. The company reported winning approximately 95% of requests for quotations from its top-10 automaker customers in 2025, and added new partnerships with Volvo and Subaru.
That success translates into a massive pipeline: Mobileye now projects a $24.5 billion design win runway through 2033, with the bulk of those contracts secured in just the past three years. The company's chips already power roughly 230 million vehicles worldwide, giving it substantial scale in automotive computing.
Robotaxis Move From Concept to Timeline
Mobileye's partnership with Volkswagen and MOIA is advancing toward commercial deployment. The company plans to deliver a Level 4-capable vehicle in early 2026 and launch actual driverless service in the U.S. later that year, with multi-city expansion to follow.
Beyond robotaxis, Mobileye is working to reduce system costs for advanced driver assistance while pushing toward higher levels of autonomy that require minimal human intervention. The company is leaning heavily on simulation-driven development to refine its autonomy stack.
MBLY Price Action: Mobileye Global shares were up 1.52% at $12.36 at the time of publication on Wednesday.
