Robinhood (HOOD) is going after the professional crypto crowd, and it's doing so with an arsenal of new products designed to appeal to advanced, high-volume traders on both sides of the Atlantic.
What's New in Europe and the U.S.
In the European Union, Robinhood has rolled out perpetual futures pairs for XRP (XRP), Solana (SOL), Dogecoin (DOGE), and Sui (SUI), according to The Block. Eligible traders can access up to 7x leverage, a meaningful step up for those who want more sophisticated trading tools.
Stateside, the platform has overhauled its fee structure. Instead of three tiers, U.S. users now have seven, with rates falling as low as 0.03% for the platform's most active traders. It's a clear signal that Robinhood wants to compete seriously for the kind of traders who care about basis points.
The company says these moves are designed to strengthen its position among professional and crypto-native traders, a demographic that's already been growing on the platform over the past year.
Why This Strategy Matters
The pivot toward more advanced offerings is clearly working. In the third quarter, Robinhood's transaction revenue surged 129% year-over-year, powered in large part by a stunning 300%-plus jump in crypto trading revenue.
Volatility events like October's flash crash have also pushed users toward regulated platforms like Robinhood, where they feel safer parking their assets when things get chaotic.
More Features Coming Soon
There's more in the pipeline. Robinhood has enabled Ethereum (ETH) and Solana (SOL) staking for New York customers, and starting December 22, U.S. users will be able to manually adjust the cost basis for crypto deposits—a feature that matters a lot come tax season.
Over in the EU, users will soon gain access to money market funds through partners like J.P. Morgan, plus the ability to trade more than 1,000 stock tokens. That's a huge expansion of what European customers can do on the platform.
Stock Movement: Robinhood Markets (HOOD) is trading 2.3% higher at present.
