If you blinked, you might have missed it. LiveWire Group (LVWR) stock went on a tear Monday, soaring more than 71% after the company reported second-quarter earnings that beat expectations. But Tuesday brought a reality check — shares were down about 6.8% in afternoon trading, settling around $2.26. The kind of whiplash that keeps traders on their toes.
So what got investors so excited? Let's dig into the numbers.
LiveWire's Q2: Revenue Up, Losses Narrowing
For the quarter ended June 30, LiveWire reported revenue of $9.1 million, up 55% from $5.9 million a year earlier. The growth came from higher unit sales in both its Electric Motorcycles and STACYC electric balance bike segments. The company also managed to trim its net loss to $18.2 million from $18.8 million, and its adjusted EBITDA loss improved to $15.1 million from $15.7 million. Not exactly profitable yet, but moving in the right direction.
CEO Karim Donnez said the quarter marked "an important step forward in the execution of our strategic growth plan." He pointed to the start of production of the new S4 Honcho platform, the acquisition of Dust Motorcycles, and continued cost discipline as key drivers.
Electric Motorcycles: The Star of the Show
The Electric Motorcycles segment was the standout. Unit sales jumped 386% to 267 bikes, and revenue surged 333% to $3.6 million from $0.8 million. That's a huge leap, even if the absolute numbers are still small. The segment's operating loss held steady at $18 million, as lower selling, administrative, and engineering expenses were offset by higher inventory-related costs.
The STACYC segment, which sells electric balance bikes for kids, also chipped in. Revenue rose 9% to $5.5 million on unit sales of 5,223 bikes, up 7%. The segment actually reached break-even at the operating level, compared with a $0.3 million loss a year earlier, helped by tariff recoveries.
Expanding the Product Lineup
LiveWire isn't resting on its laurels. During the quarter, it completed the acquisition of Dust Motorcycles and started production of the S4 Honcho platform, with the first units expected to hit dealers later this summer. The company also claimed a 76% year-to-date share of the U.S. market for 50-plus kilowatt electric on-road motorcycles — a dominant position in a niche but growing segment.
For the first half of 2026, net cash used in operating activities improved 18% to $26.4 million, and free cash flow improved 19% to negative $27.7 million. The company ended the quarter with $52.9 million in cash and equivalents. Harley-Davidson (HOG) remains LiveWire's majority and controlling shareholder.
The stock's wild ride reflects both optimism about LiveWire's growth trajectory and the reality that it's still a small player burning cash. But with a revamped product lineup and a growing slice of the electric motorcycle market, the company is giving investors something to watch — and trade.