Auddia Inc. (AUUD) shares are soaring in Friday's premarket session after the company took a major step forward in its planned merger with Thramann Holdings, LLC.

Files S-4 For Thramann Holdings Merger

The company announced Friday that it filed an S-4 registration statement with the SEC related to the merger. Once the deal closes, the combined entity will operate as McCarthy Finney and trade under the ticker MCFN.

McCarthy Finney will oversee four AI-focused businesses — LT350, Influence Healthcare, Voyex, and Auddia — all running on a shared AI operating platform called MF-OS. Think of it as a holding company that lets these businesses share technology and resources while staying focused on their own markets.

Auddia also noted that a previously completed $12 million financing is expected to cover the merger's cash-at-closing requirement. The filing includes a third-party fairness opinion and financial projections for McCarthy Finney. But don't pop the champagne yet — the transaction is still subject to SEC review, shareholder approval, and other customary closing conditions.

Auddia Technical Analysis

Even after the premarket pop, AUUD is still trading 10.4% below its 20-day simple moving average (SMA) of $2.30. That tells you the stock is trying to bounce but hasn't reclaimed its near-term trend line yet. The longer-term picture remains heavy: it's trading 51% below the 50-day SMA ($4.21), 64% below the 100-day SMA ($5.72), and a staggering 79.6% below the 200-day SMA ($10.11).

The MACD indicator offers a cleaner momentum lens here. It's above its signal line, and the histogram is positive — pointing to improving momentum versus the prior downswing, even if the bigger trend hasn't flipped. When MACD is above its signal line, it suggests downside pressure is easing and buyers are gaining some traction.

From a structural standpoint, the stock is still working back from a May swing low, with the last meaningful swing high back in April. The 12-month performance (down 96.23%) and the bearish moving-average stack (20-day below the 50-day, and the 50-day below the 200-day) keep the longer-term trend biased to "sell rallies" until price can start reclaiming those mid-term averages.

• Key Resistance: $2.30 — aligns with the 20-day SMA, a near-term trend line the stock is still below
• Key Support: $1.16 — the 52-week low zone from May, a key "line in the sand" if the gap fades

AUUD Price Action: Auddia shares were up 70.39% at $2.07 during premarket trading on Friday, according to market data.