Let's talk about prediction markets. You know, those platforms where people bet on everything from election outcomes to box office numbers. According to Seth Young, the CEO of High Roller Technologies Inc. (ROLR), this isn't some niche, emerging corner of the internet anymore. It's a full-blown, multi-billion-dollar industry that's already here. And that, he says, changes the entire conversation.

In an email interview, Young made his position clear: this is no longer about whether prediction markets are viable. It's about whether companies can afford to sit on the sidelines.

"We believe this is the right moment to enter the U.S. prediction markets space because the category has reached economic scale and consumer engagement is clearly accelerating," Young said.

He didn't mince words. "When a space is already demonstrating multi-billion-dollar annual activity, the question shifts from whether to participate to whether you can afford to overlook it."

That's a pretty direct way of framing it. Young isn't talking about a temporary boom or a cyclical spike; he's talking about what he sees as long-term, structural growth. He revealed that High Roller has spent the last year getting ready for this scale. "This is about long-term structural growth," he said. "We're entering with a clear strategy and strong conviction in where the market is headed."

For Young, prediction markets are more than just a potential revenue stream. He describes them as a dual opportunity: a financial play and a way to massively expand a digital audience.

"If the category develops the way we expect, it can become a meaningful contributor over time," he noted.

He pointed out that even before the money starts flowing in a big way, building a large, engaged user base in a regulated market strengthens the company's overall business. "We're building this with scale in mind," Young added, emphasizing that as the audience grows, the financial impact naturally follows.

So, for High Roller, this isn't a speculative side project. It's core infrastructure. And the CEO's message to anyone watching is straightforward: in his view, ignoring a multi-billion-dollar wave of momentum comes with its own set of risks.