High Roller Technologies, Inc. (ROLR) shares climbed Friday after the company announced it's lined up a pair of marketing partners to help generate momentum ahead of its planned entry into U.S. prediction markets.
The company signed a nonbinding letter of intent with Forever Network to market its upcoming U.S. prediction product. It also disclosed a separate nonbinding LOI with Leverage Game Media. Both deals are designed to drive customer growth and brand visibility before High Roller launches its regulated platform stateside.
Building on the Crypto.com Foundation
These marketing agreements build on High Roller's recent partnership with Crypto.com | Derivatives North America, which the company sees as its gateway into the U.S. prediction markets space. The strategy centers on offering regulated, event-based prediction products to American customers.
Forever Network will serve as a media and distribution partner, and High Roller expects it to drive awareness, customer acquisition, and ongoing user engagement. The Sydney-based sports media company operates across social platforms, with its Basketball Forever brand reaching a largely millennial audience.
"Wednesday's announcement with Crypto.com sets the stage for High Roller's entry into the regulated U.S. prediction markets," said Chief Executive Officer Seth Young. "Partnering with Forever Network gives us direct access to a highly engaged community of sports fans who thrive on real-time outcomes, narrative-driven content, and interactive experiences — exactly the audience we're targeting for our prediction markets."
Alex Sumsky, co-founder of Forever Network, said prediction markets reflect how sports fans increasingly prefer informed, social, and performance-driven engagement, adding that Forever Network looks forward to partnering with High Roller to deliver value to fans and partners.
Price Action: High Roller Technologies shares traded up 8.13% at $25.68 at the time of publication Friday.
