Tesla Inc. (TSLA) and CEO Elon Musk were once again in the headlines this week as the EV giant rebranded its Full Self-Driving (FSD) service in Europe, as well as Musk receiving praise from President Donald Trump. Let's take a look at some of the top stories.
Tesla's Week: FSD Gets A European Rebrand, Musk Gets A Medal, And Q3 Deliveries Beat The Street
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Tesla Replaces Full Self-Driving Branding In Europe
Tesla has started changing its "Full Self-Driving (Supervised)" label on European websites to "Tesla Assisted Driving," following criticism from German officials.
Officials argued that the former name could mislead consumers because the system continues to require driver supervision. This comes after an investigation by Reuters said that Tesla was pressing European regulators to speed approval of its FSD system.
Musk Joins Fellow Technology Leaders At White House Ceremony
Trump presented national medals of science and technology to Musk and five other technology leaders at the White House on Thursday.
Musk received the National Medal of Science alongside Alphabet Inc. (GOOG) (GOOGL) co-founder Sergey Brin, Nvidia Corp. (NVDA) CEO Jensen Huang and Advanced Micro Devices Inc. (AMD) CEO Lisa Su.
Tesla Beats Q3 Deliveries Expectations
Tesla also beat market expectations for its third-quarter 2026 sales figures, delivering 486,532 units during the period, which was more than analyst predictions of around 462,000 units.
Investor Gary Black of The Future Fund LLC said that the delivery beat was a result of Iran war-induced energy shocks rather than FSD adoption.
Cybertruck Sales Remain Far Below Musk's Earlier Ambitions
Musk once set an aggressive target for Tesla's Cybertruck, the electric pickup launched in 2023. Three years later, the vehicle's performance remains well short of those expectations.
New data examined how many Cybertrucks Tesla sold during the third quarter and compared the results with Musk's original goal of reaching 250,000 annual sales. The figures indicate that demand has not approached that benchmark.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by MarketDash editors.
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