If you've ever stood on a tee box wondering whether to trust your 7-iron or your gut, there's now an AI for that. And as of Thursday, that AI has a ticker symbol.
Game Your Game Inc. (GYGY), an artificial intelligence-powered sports technology company focused on golf, will begin trading on the Nasdaq Capital Market under the ticker symbol GYGY through a direct listing.
Chief Executive Officer Soumya Das said the listing marks a milestone for the company as it prepares to expand its commercial launch, grow its subscriber base and further develop its GameGolf AI platform.
AI Golf Platform And Product Capabilities
The Palo Alto, California-based company said its golf technology has been used in more than 140 countries since 2014. Its platform has mapped more than 36,000 golf courses, tracked more than 3 million rounds and recorded more than 300 million golf shots.
The company's flagship GameGolf KZN AI platform combines shot-tracking hardware with subscription-based software. The system uses club-mounted sensors, GPS tracking and artificial intelligence to automatically record shots and provide golfers with performance analytics and on-course recommendations.
Game Your Game said its Smart Caddie feature uses players' shot history and course data to recommend clubs, target lines and expected scores. The company plans to add weather and elevation data to the platform in the future.
Golf Market Opportunity
According to the company, about 48.1 million Americans played golf in 2025, while the R&A estimates there are more than 108 million golfers worldwide.
Direct Listing Advisers
Maxim Group LLC served as the company's exclusive financial adviser for the direct listing. Mitchell Silberberg & Knupp LLP acted as legal counsel.