Truth Social, the social media platform owned by Trump Media & Technology Group, just added a new fund to its ETF lineup. But it's not a brand-new strategy—it's a familiar one with a fresh name and a new home.

Yorkville America Equities closed its acquisition of the Point Bridge America First ETF, rebranding it as the Truth Social America First ETF, trading under the ticker MAGA. The fund first launched in 2017 and uses a rules-based approach: it screens for U.S.-listed companies whose employees and PACs have historically directed political contributions primarily to Republican candidates and causes. It carries a 0.72% expense ratio, and Point Bridge Capital remains sub-adviser, with founder Hal Lambert continuing as portfolio manager.

The move is largely a rebranding and platform expansion rather than a new investment strategy. The ETF keeps its existing investment process, manager, and sub-adviser—the main changes are its integration into the Truth Social Funds family and its new ticker.

With this addition, the Truth Social Funds lineup now includes seven ETFs, joining five index-tracking funds and the Truth Social God Bless America ETF (YALL). Yorkville America Equities said the acquisition creates what it calls the market's most comprehensive "America First" investment platform.

The move also highlights the continued growth of values-based and politically themed ETFs, a niche that has expanded alongside ESG-focused funds. While these products aim to align investments with investors' political or ideological convictions, they remain a small slice of the broader U.S. ETF industry, where broad-market index and actively managed funds still dominate assets.