Netflix Inc (NFLX) shares are moving lower in Thursday's after-hours session following a Wall Street Journal report indicating the streaming giant is rethinking its strategies to keep up with competitors.
According to the Wall Street Journal, Netflix is exploring options to boost subscriber engagement. The key metric is reportedly showing weakening trends. Signs of declining subscribers were reportedly a conversation topic at the company's annual business review earlier this year.
The report indicates that Netflix's leadership team has weighed launching live channels that stream certain shows around the clock, along with the idea of bundling in other paid streaming services.
NFLX Price Action: Netflix shares were down 1.68% in after-hours Thursday, trading at $74.20 at the time of publication. The stock has a 52-week low of $70.86 and a 52-week high of $129.96.
