Usha Vance just gave Gap-owned Old Navy its most unexpected endorsement of the year — and it only cost her $8.75.
The Second Lady fired back at the New York Times on Thursday after the paper published a fashion analysis arguing that her fitted Old Navy maternity dress carried “political significance” and reflected the White House’s broader embrace of the MAGA “pronatalist movement.”
The piece, titled “The Politics and Power of the Pregnancy Image,” examined the maternity wear of Vance, White House press secretary Karoline Leavitt, and Katie Miller, wife of senior White House policy adviser Stephen Miller.
Vance’s response was anything but political.
“Now that we know the political significance of my $8.75 coral maternity dress from Old Navy, can’t wait to hear what the New York Times has to say about my elastic-waistband pants and compression socks!” she posted on X, alongside a screenshot of her Old Navy receipt showing the discounted price.
JD Vance Sees A Career Opportunity
The Vice President wasn’t far behind. Spotting a thrifty shopper in the White House, he offered his wife a new job title.
“She bought a $50 dress for $8.75. America: meet your next director of the federal budget!” Vance wrote on X.
The dress had appeared in a Father’s Day Instagram reel featuring the couple, which the Times piece tied to the White House’s broader emphasis on family and fertility.
Old Navy Struggles Amid Muted Demand
The White House moment is a rare bright spot for the Old Navy brand. Gap reported first-quarter earnings of 90 cents per share, beating estimates of 42 cents, but revenue of $3.5 billion narrowly missed the $3.52 billion consensus. Old Navy net sales rose just 1% year over year, with women’s dresses among the weakest categories.
Evercore ISI downgraded Gap stock to In Line from Outperform, warning that Old Navy’s first-quarter results were likely flattered by tax refunds and that fashion weakness extended beyond dresses into swimwear and shorts, pointing to softer underlying demand heading into the second half.
Image via Shutterstock
