Amid escalating gas prices, Cracker Barrel Old Country Store Inc. (CBRL) is stepping in with a $250,000 giveaway in free gas and food to its Rewards members during the summer road trip season.
On Monday, the restaurant company launched a 10-week “Fuel Your Summer Road Trip” sweepstakes. The promotion, running until July 26, enables Cracker Barrel Rewards members to secure weekly sweepstakes entries with qualifying entrée purchases, either dining in-restaurant or ordering takeout or delivery via its app or online.
Each qualifying entrée garners one entry into that week’s drawing, with 25 winners selected weekly throughout the promotion. Customers can gain an extra entry by adding an in-store retail item to their purchase. Ultimately, 250 Cracker Barrel Rewards members will each receive $1,000, comprising a $500 gas gift card and a $500 food gift card from the restaurant chain.
“Road trips are synonymous with summer, and our goal is to help… make those plans feel a little easier—both at the table and at the pump,” stated Cracker Barrel's Chief Marketing Officer Sarah Moore. The promotion comes ahead of the United States' 250th anniversary and highlights the country's tradition of summer road trips.
