Celsius Holdings, Inc. Celsius Holdings (CELH) shares jumped in premarket trading Thursday after the company reported first-quarter results that blew past Wall Street expectations. The energy drink maker is riding a wave of strong demand and the full force of its partnership with PepsiCo (PEP).
Celsius Is Winning The Energy Drink Battle With Pepsi In Its Corner
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Quarter In Detail
Celsius reported first-quarter adjusted earnings of 41 cents per share, easily beating the analyst consensus estimate of 30 cents. Quarterly revenue surged 138% year over year to a record $782.6 million, topping estimates of $766.8 million.
North America revenue climbed 144% year over year to $747.3 million, while international revenue increased 55%. The company is clearly benefiting from PepsiCo's distribution network, which has helped put Celsius products in more fridges and on more shelves.
Gross margin contracted by 400 basis points during the quarter. Management explained that the decline reflected the addition of Alani Nu and Rockstar Energy, both of which carried lower margins at the time of acquisition. But the trade-off seems worth it: Alani Nu delivered record first-quarter 2026 sales of about $368.1 million, supported by strong consumer demand and increased orders tied to its transition into PepsiCo's distribution network. Rockstar Energy generated approximately $66.6 million in first-quarter revenue.
For the three months ended March 31, gross profit increased by $205.7 million to $378.1 million.
CEO John Fieldly highlighted the company's growing market position, saying, "As PepsiCo's energy category captain in the U.S. and with an aligned commercial strategy, we reached an approximate 20.9% dollar share of the U.S. energy drink category in Q1 2026." Fieldly added that the company is entering 2026 with "positive momentum, scale and confidence" as brand integration efforts continue.
Retail Sales And Market Share
Quarterly retail sales for the Celsius portfolio — including CELSIUS, Alani Nu and Rockstar Energy — increased 29.8% year over year in U.S. tracked channels during the 13 weeks ended March 29. The portfolio captured a 20.9% share of the U.S. ready-to-drink energy category.
Breaking it down: The CELSIUS brand sales rose 6%, giving the brand a 9.9% category share. Alani Nu sales doubled following its April 2025 acquisition, reaching a 9% category share. Rockstar Energy sales declined 13% year over year and held a 2% category share.
Celsius ended the quarter with $549.2 million in cash and cash equivalents, giving it plenty of firepower for whatever comes next.
Price Action
Celsius Holdings shares were up 5.79% at $34.70 during premarket trading on Thursday.
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