Exchange Traded Concepts has launched a new actively managed ETF that's basically saying: if you can't join the billionaires' club, at least you can invest like them. The Billionaires Club ETF (CLUB) started trading on Wednesday, and it's built around a simple idea—companies shaped by founders, controlling shareholders, or family-led dynasties tend to create more wealth over time.
This is the fourth ETF that Exchange Traded Concepts has cooked up with Bancreek Capital Strategies, and it follows the same playbook: use research-driven, active management to find companies that others might overlook. The fund's premise is that leaders who have already proven they can build and compound wealth are likely to keep doing so. Bancreek's proprietary screening process digs into that track record, looking for businesses where the people in charge have a history of entrepreneurial success.
The result is a concentrated, high-conviction portfolio that spans global markets. The fund isn't just buying U.S. stocks—it's looking for founder-led winners anywhere in the world. And because it's actively managed, the managers can adjust the portfolio as opportunities shift, rather than being locked into a static index.
The active ETF space is getting crowded, with issuers packaging all sorts of niche themes into transparent, exchange-traded wrappers. CLUB is trying to carve out its own lane by focusing on the wealth-creation angle—essentially betting that the people who built the company know how to keep building value. Whether that thesis holds up remains to be seen, but for investors who like the idea of riding alongside billionaires, this ETF offers a way to do it without needing a private jet.













