So here's a fun bit of streaming news: Apple Inc. (AAPL) and Amazon.com, Inc. (AMZN) are getting cozier. Apple TV+ is coming to Prime Video as a paid add-on in the U.S. later this month.

Think of it like this: if you're a Prime member, you'll soon be able to subscribe to Apple TV+ for $9.99 a month right inside the Prime Video app. No need to download a separate Apple TV app or fiddle with your cable box. It's all there in Amazon's ecosystem. You get Apple's original movies, its live sports, and shows like "Severance," "The Morning Show," and "Slow Horses" without ever leaving Prime Video.

For Apple, this is about distribution. Apple TV+ has a solid portfolio—it's got critical darlings like the Emmy-winning "Ted Lasso" and the Oscar-winning "CODA," plus live sports with Major League Soccer and Major League Baseball, and newer movies like "Wolfs" and "The Instigators." Since 2019, Apple has racked up hundreds of awards and nominations. But getting more eyes on that content? That's always the game. Putting it inside one of the biggest streaming platforms around is a pretty straightforward way to do that.

For Amazon, it's about being the hub. Mike Hopkins, Senior Vice President and Head of Prime Video and Amazon MGM Studios, said Prime Video aims to be a "first-stop entertainment destination" that offers over 100 additional streaming subscriptions. So adding Apple TV+ to the menu is just another channel on the dial. Prime Video has its own originals, licensed content, and live sports, but it also wants to be the place where you manage all your other subscriptions. This move fits right into that strategy.

In the premarket session on Friday, Amazon shares were up 0.34% to $234.34, while Apple shares were down 0.47% to $259.26. Not huge moves, but the market is taking note of two tech giants deciding to play nice in the streaming sandbox.