So here's a thing that happened over the weekend: Ross Gerber, the CEO of Gerber Kawasaki Wealth & Investment Management, said he got an email saying Tesla Inc. (TSLA) is ending production of the Model S and Model X. And he's not happy about it.

"This saddens me," Gerber posted on X, calling the two vehicles the "best vehicles of all time." He framed it as Tesla reshaping its lineup at the high end, which is interesting timing given everything else happening in the electric vehicle world right now.

Think about what this means: ending the Model S and X would remove Tesla's long-running flagship sedan and SUV from new-vehicle production. These are the cars that basically created the modern luxury EV category. The Model S was the car that made people take electric vehicles seriously as something other than glorified golf carts. And now, according to Gerber's email at least, they're going away.

What's particularly interesting is that Gerber has been out there recently telling people to ditch gasoline, especially with California gas prices spiking. He's been making the household budget argument—that paying at the pump is avoidable if an EV fits your routine. But at the same time, he's been telling people that Tesla isn't the automatic default choice anymore. In a separate post, he said he'd direct buyers who don't want a Tesla toward Rivian (RIVN) or Kia.

So you've got this weird tension: on one hand, Gerber is pushing the EV transition hard because of gas prices. On the other hand, he's saying the company that basically invented the modern EV might be getting out of the luxury game that it created. And he's personally moving away from Tesla stock, having sold roughly $60 million in shares as part of his shift in stance.

Gerber has been pretty vocal about his concerns with Tesla's direction lately. He's worried that the company's pivot toward robotics and AI might make people forget that Tesla started as an automaker. "People have already forgotten that Tesla makes cars," he's said previously. This comes as Tesla has been making heavy investments in AI projects like the Terafab AI chip, which some analysts think could signal a potential merger between Tesla and SpaceX.

Then there's the autonomy question. Gerber has been testing Tesla's Full Self-Driving software and sharing his experiences. Last month, he said he used version 14.2.2.4 around West Los Angeles and described a smooth drive through crowded streets near Westwood during an Iranian protest. But the return trip exposed a problem: the system struggled when the vehicle drove into direct sunlight.

Gerber argued this limitation is tied to hardware and contrasted it with how people handle glare using sunglasses, visors, or just putting up a hand. These concerns feed into his broader doubts about Elon Musk's plans for an autonomous taxi network and Tesla's decision to lean on cameras rather than LIDAR for self-driving.

All of this is happening against a backdrop of intensifying competition. You've got BYD frequently cited as a rising pressure point for Tesla globally. For consumers, fewer top-tier Tesla choices could create an opening for rival brands trying to win premium buyers. If Tesla is indeed winding down S and X production, the company's ability to capture would-be converts seeking a premium EV would depend more on other vehicles in its range.

Gerber has framed the EV business itself as attractive, but he's warned that the autonomous future might not arrive as quickly as many expect. He's also said he expects Tesla stock could drop 50% this year, which is a pretty dramatic prediction from someone who's been a prominent Tesla investor.

So where does this leave us? Tesla shares recently gained 0.76% to $385.95, but the competitive landscape for electric vehicles is definitely evolving. The potential end of Model S and X production represents a significant shift for a company that built its reputation on those vehicles. It's a move that could reshape the luxury EV segment just as more competitors are entering the space.

The question now is what Tesla replaces these flagships with, and how the company balances its automotive heritage with its ambitions in autonomy and robotics. Because if you're getting out of the luxury car business that you invented, you'd better have something pretty compelling to replace it with.