Shares of Infosys Limited (INFY) are up on Friday, which is a bit of a feat considering the broader market is having a rough day. The S&P 500 and Nasdaq are both down over 0.7%. So what's giving Infosys a lift? The company is launching a new, AI-powered Race Centre in partnership with Formula E, the all-electric racing series.

Think of it as a high-tech command center for fans. Powered by Infosys's own Topaz platform, this Race Centre is designed to make race days more immersive. It will offer things like AI-generated commentary, live weather tracking, and updates from race control. The goal is to pull in younger, tech-savvy audiences by giving them a deeper, more interactive way to experience the sport. For Infosys, which is Formula E's Official Digital Innovation Partner, it's a showcase piece—a very public demonstration of how it can use technology to transform an industry, in this case, sports.

This isn't the only piece of AI news from Infosys lately. Earlier this month, the company announced a strategic collaboration with Intel Corporation (INTC). The partnership aims to help businesses move their AI projects from small-scale pilots to full-blown, company-wide deployments. By combining Intel's high-performance computing hardware with Infosys's Topaz AI services, the duo wants to make enterprise AI more powerful and easier to scale.

So, you've got a flashy new sports tech product and a heavyweight partnership with a chip giant. It's enough to make investors look past a gloomy market, at least for a day. The stock was trading up 0.38% at $13.10.

Now, let's talk about the stock's chart, because it tells a more complicated story. Technically, things have been rough. The stock is trading 5.4% below its 20-day moving average and a whopping 21.2% below its 100-day average. Over the past 12 months, shares are down nearly 27%, sitting much closer to their 52-week lows than their highs.

But here's where it gets interesting for traders. The Relative Strength Index (RSI) is at 28.79, which is deep in what's considered "oversold" territory. That often suggests the selling might be overdone and a bounce could be coming. On the other hand, the MACD indicator is still in bearish territory. So the momentum is mixed. Key levels to watch are $14 as resistance and $12.50 as support.

What do the analysts think? The consensus rating is a Hold, with an average price target of $19.86. Recent moves have been a mix: Stifel lowered its target to $17 in February, while TD Cowen and BMO Capital both raised their targets in January. The company is expected to report earnings around April 16, with analysts forecasting earnings per share of 21 cents on revenue of $275.38 billion.

It's also worth noting where Infosys sits in the ETF world. The stock is a significant holding in a few funds. It makes up nearly 8% of the First Trust NASDAQ Cybersecurity ETF (CIBR), about 0.80% of the Dimensional Emerging Markets ex China Core Equity ETF (DEXC), and 1.04% of the KraneShares MSCI Emerging Markets ex China Index ETF (KEMX). Why does this matter? Because if a lot of money flows into or out of these ETFs, the fund managers have to buy or sell Infosys shares to match, creating automatic, mechanical trading pressure on the stock that has nothing to do with the company's fundamentals.

At its core, Infosys is a major IT services player based in India, with a global footprint and clients across finance, manufacturing, and more. Its move into sports with Formula E is a clever way to demonstrate its tech chops in a very visible arena. By using AI to try to make car racing more engaging, it's not just selling a service; it's building a brand as an innovator. In a market that's punishing many stocks today, that story is providing a little bit of traction.