Shares of General Mills, Inc. (GIS) took a step back on Wednesday after the food giant served up a quarterly earnings miss. Revenue came in a touch better than expected, but softer sales in key businesses and some serious margin pressure left investors chewing on a mixed bag.
Here’s the thing about big food companies: they’re like giant ships. They don’t turn on a dime. General Mills told us this would be a year of transition, with investments, divestitures, and some tough comparisons weighing on results for the first three quarters. And that’s exactly what happened. The question now is whether the course they’ve plotted for the final stretch of the fiscal year will get them back on track.
The Numbers: A Miss on the Bottom Line
For the third quarter, General Mills reported adjusted earnings per share of 64 cents. That fell short of the 73 cents analysts were expecting. Sales came in at $4.437 billion, which was down 8% from a year ago but did manage to top the Street’s estimate of $4.417 billion.
More importantly, organic net sales—which strip out the noise from acquisitions, divestitures, and currency swings—were down 3%. The company said this was due to selling less stuff (lower organic pound volume) and getting slightly less favorable pricing and product mix. This organic sales performance also lagged behind broader retail sales trends by about 1.5 percentage points.
Where the Pain (and a Little Gain) Was
Digging into the segments shows a story of two Americas and a brighter international picture.
The big General Mills engine, its North America Retail segment, saw net sales drop 14% to $2.6 billion. A big chunk of that (9 percentage points) was due to selling off its North American yogurt business last year. Without that, it’s still a decline, which suggests some underlying softness in the cereal and snack aisles.
On a happier note, the North America Pet segment posted a 3% sales increase to $640 million. That got a 6-point boost from the acquisition of Whitebridge Pet Brands, showing the company’s bet on pet food is paying some early dividends.
The North America Foodservice segment (selling to restaurants and institutions) was down 11% to $496 million, with 7 points of that tied to the yogurt exit.
Meanwhile, the International segment shone with a 7% revenue increase to $696 million, helped along by a 6-point tailwind from favorable foreign exchange rates.












