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Michael Burry Tells Adobe to Buy Midjourney and Save Its Creative Kingdom

MarketDash
The 'Big Short' investor says Adobe should use its cash to acquire the AI firm and defend its turf against free competition from Google.

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Here's a piece of unsolicited M&A advice for the C-suite at Adobe Inc. (ADBE), courtesy of Wall Street's most famous contrarian. Michael Burry—yes, the "Big Short" guy—has taken to social media to tell the software giant it should go out and buy AI image generation firm Midjourney.

Posting on X, Burry didn't mince words: "Adobe $ADBE should buy Midjourney." He suggested the company look at other founder-led creative firms, too. The core of his argument? Adobe has the financial firepower to make a defensive move. "@Adobe, you have the cash flow to protect your franchises," he wrote. And he's not wrong about the cash flow part; the company delivered record operating cash flows of over $10 billion in the previous fiscal year.

This isn't just a random stock tip from a famous investor. It's a recommendation born from what Burry sees as a pivotal moment. Adobe is staring down what some are calling a "brutal 2026," with its shares down nearly 20% year-to-date. A big part of the pressure is coming from new, free AI tools. Specifically, the release of Google's Nano Banana 2, a free model that offers "Pro-grade" quality, is seen as a direct threat to Adobe's paid Firefly AI and its core Creative Cloud subscriptions. When a free product from a tech giant starts eating your lunch, you have a problem.

The Software Sector's Rough Patch

Adobe's pain is part of a bigger story. The broader software sector is currently having its worst performance relative to semiconductors since the peak of the dot-com bubble in 2000. It's a tough environment out there. BTIG technician Jonathan Krinsky noted the sector is "probably oversold enough for a bounce," while Jim Cramer recently observed that even companies with strong earnings, like Adobe, are watching their prices "wither and get blown away."

So, what's an investor to think? The fundamentals present a mixed picture. Adobe is trading at a P/E of 16.4x, and it has a first-quarter earnings catalyst looming on March 12. Despite the stock's slump, analysts maintain an average price target of $418, which suggests they see significant upside—if the company can prove its resilience against the tide of free AI tools.

Buying Your Way Out of Trouble

This brings us back to Burry's acquisition idea. His suggestion highlights a growing school of thought: maybe Adobe needs to buy its way out of this AI arms race. By acquiring Midjourney, Adobe wouldn't just be adding a cool tech toy. It would be strategically removing a primary competitor and integrating high-end generative AI talent directly into its ecosystem. It's the corporate equivalent of "if you can't beat 'em, buy 'em." Burry's message is essentially that Adobe should use its massive cash flow to "protect your franchises" before they're eroded further.

Get Adobe Alerts

Weekly insights + SMS (optional)

Adobe's Stock: The Numbers Tell the Story

Let's look at the cold, hard data. Adobe's stock performance has been rough. The share price has declined 19.27% over the last six months and 19.50% year-to-date, significantly underperforming broader indices. Over the last year, it's down 37.56%. There was a brief respite on Thursday, with the stock closing 3.16% higher at $281.74 per share, but it was 0.12% lower in premarket trading the next day. Market data indicates that ADBE maintains a weaker price trend over the short, medium, and long terms, with a moderate quality score.

So, will Adobe's board be scrolling through X and take Burry's advice to heart? Who knows. But when a famed value investor famous for spotting tectonic shifts suggests you open your wallet to save your business, it's probably worth listening. The question for Adobe isn't just about next quarter's earnings; it's about whether its creative moat can withstand an army of free, AI-powered alternatives.

Michael Burry Tells Adobe to Buy Midjourney and Save Its Creative Kingdom

MarketDash
The 'Big Short' investor says Adobe should use its cash to acquire the AI firm and defend its turf against free competition from Google.

Get Adobe Alerts

Weekly insights + SMS alerts

Here's a piece of unsolicited M&A advice for the C-suite at Adobe Inc. (ADBE), courtesy of Wall Street's most famous contrarian. Michael Burry—yes, the "Big Short" guy—has taken to social media to tell the software giant it should go out and buy AI image generation firm Midjourney.

Posting on X, Burry didn't mince words: "Adobe $ADBE should buy Midjourney." He suggested the company look at other founder-led creative firms, too. The core of his argument? Adobe has the financial firepower to make a defensive move. "@Adobe, you have the cash flow to protect your franchises," he wrote. And he's not wrong about the cash flow part; the company delivered record operating cash flows of over $10 billion in the previous fiscal year.

This isn't just a random stock tip from a famous investor. It's a recommendation born from what Burry sees as a pivotal moment. Adobe is staring down what some are calling a "brutal 2026," with its shares down nearly 20% year-to-date. A big part of the pressure is coming from new, free AI tools. Specifically, the release of Google's Nano Banana 2, a free model that offers "Pro-grade" quality, is seen as a direct threat to Adobe's paid Firefly AI and its core Creative Cloud subscriptions. When a free product from a tech giant starts eating your lunch, you have a problem.

The Software Sector's Rough Patch

Adobe's pain is part of a bigger story. The broader software sector is currently having its worst performance relative to semiconductors since the peak of the dot-com bubble in 2000. It's a tough environment out there. BTIG technician Jonathan Krinsky noted the sector is "probably oversold enough for a bounce," while Jim Cramer recently observed that even companies with strong earnings, like Adobe, are watching their prices "wither and get blown away."

So, what's an investor to think? The fundamentals present a mixed picture. Adobe is trading at a P/E of 16.4x, and it has a first-quarter earnings catalyst looming on March 12. Despite the stock's slump, analysts maintain an average price target of $418, which suggests they see significant upside—if the company can prove its resilience against the tide of free AI tools.

Buying Your Way Out of Trouble

This brings us back to Burry's acquisition idea. His suggestion highlights a growing school of thought: maybe Adobe needs to buy its way out of this AI arms race. By acquiring Midjourney, Adobe wouldn't just be adding a cool tech toy. It would be strategically removing a primary competitor and integrating high-end generative AI talent directly into its ecosystem. It's the corporate equivalent of "if you can't beat 'em, buy 'em." Burry's message is essentially that Adobe should use its massive cash flow to "protect your franchises" before they're eroded further.

Get Adobe Alerts

Weekly insights + SMS (optional)

Adobe's Stock: The Numbers Tell the Story

Let's look at the cold, hard data. Adobe's stock performance has been rough. The share price has declined 19.27% over the last six months and 19.50% year-to-date, significantly underperforming broader indices. Over the last year, it's down 37.56%. There was a brief respite on Thursday, with the stock closing 3.16% higher at $281.74 per share, but it was 0.12% lower in premarket trading the next day. Market data indicates that ADBE maintains a weaker price trend over the short, medium, and long terms, with a moderate quality score.

So, will Adobe's board be scrolling through X and take Burry's advice to heart? Who knows. But when a famed value investor famous for spotting tectonic shifts suggests you open your wallet to save your business, it's probably worth listening. The question for Adobe isn't just about next quarter's earnings; it's about whether its creative moat can withstand an army of free, AI-powered alternatives.