While the broader market was having a rough day Thursday, with the Nasdaq and S&P 500 both sliding, SoFi Technologies, Inc. (SOFI) shares decided to go the other way, climbing nearly 3%.

So, what's going on? It seems SoFi had a couple of interesting announcements that caught investors' attention. First, in partnership with Templum, they've rolled out a limited-time private market investment window. From March 5 through March 30, accredited investors can get access to some of the hottest names in AI—Colossal Biosciences (COLM), OpenAI, and Perplexity AI—through something called the Cosmos Fund. Think of it as a VIP pass to invest in private companies that are defining their categories, but only if you meet the accredited investor criteria.

The second piece of news involves SoFi's push into digital assets. SoFi Bank has selected BitGo Holdings, Inc. (BTGO) to provide the stablecoin infrastructure for SoFiUSD. This is notable because SoFiUSD is billed as the first stablecoin issued by a U.S. nationally chartered, FDIC-insured deposit bank on a public, permissionless blockchain. BitGo will handle the issuance through its Stablecoin-as-a-Service platform and work to get the stablecoin onto more exchanges and payment networks.

Now, let's talk about the financials. The company's next big update isn't until April 28, 2026, which feels like a lifetime away in market terms. But the estimates are pretty eye-catching. Analysts are expecting earnings per share to double from 6 cents to 12 cents, and revenue to jump from about $770 million to $1.05 billion. That growth comes at a price, though, with a forward P/E ratio of 47.9x suggesting the market is already pricing in a lot of that future success.

What do the analysts think right now? The consensus rating is a Hold with an average price target of $24.72. But the recent moves tell a more nuanced story. In February, we saw a mix of actions: Truist Securities maintained a Hold but lowered its target to $21.00, while Citizens upgraded the stock to Market Outperform with a $30.00 target and JP Morgan upgraded it to Overweight with a $31.00 target. It seems some on Wall Street are getting more bullish.

At the end of the day, SoFi shares were up 2.86% to $19.23. In a down market, that's not a bad place to be. It shows that even when the tide is going out, specific company news—like offering a backdoor into AI giants and building out a regulated stablecoin—can still create some waves.