Here's a bit of streaming synergy for you: Roku, Inc. (ROKU) announced on Tuesday that it's now offering Apple Inc.'s (AAPL) Apple TV as one of its Premium Subscriptions. That means if you're a Roku user in the U.S., you can sign up for Apple's service right through The Roku Channel. No need to hop over to a separate app or website—it's all integrated. The price is the standard $12.99 per month or $99 per year, and yes, there's a 7-day free trial to see if you're into the shows.
Think of it as Roku making its digital shelf space a little more valuable. Gil Fuchsberg, Roku's president of subscriptions, partnerships & corporate development, said the move is about giving viewers more choice and flexibility. It's a logical play. Roku's Premium Subscriptions now bundle access to over 70 streaming services in one place. The goal is to keep you engaged on the platform, discovering new content, and maybe subscribing to a few more things. In the crowded streaming wars, being the convenient hub where you manage everything is a pretty good position to be in.
What's the Stock Story?
Alright, so the business deal is one thing, but what does the market think? Let's look at the tape. From a technical perspective, Roku's stock is sending some mixed signals. It's currently trading about 9.8% below its 100-day simple moving average, which suggests there's been some bearish pressure lately. That said, it's still hanging closer to its 52-week highs than its lows, even though shares have had a tough run over the past year.
The Relative Strength Index (RSI) is sitting at 44.45, which is basically neutral territory—not overbought, not oversold. Meanwhile, the MACD indicator is at 0.15, which is below its signal line of 0.22. That's typically read as a bearish signal. So you've got neutral momentum from the RSI but a bearish tilt from the MACD. For the chart watchers, key resistance is seen around $100, with support down near $90.
Earnings & What the Analysts Are Saying
The next big date for Roku is April 30, 2026—that's when the company is scheduled to report its next set of financial results. The expectations, according to estimates, are for a notable turnaround. Analysts are forecasting earnings per share of 34 cents. That's up from a loss of 19 cents in the prior period, so a swing to profitability. Revenue is expected to climb to $1.20 billion, up from $1.02 billion.
One number that jumps out is the valuation. The forward price-to-earnings (P/E) ratio is estimated at a steep 159.4x. That's a premium multiple, indicating the market is pricing in significant future growth.
The analyst consensus remains bullish, with a Buy rating and an average price target of $128.16. Several firms have been raising their targets recently:
- Pivotal Research: Maintained a Buy rating and raised its target price to $140.00 on February 16.
- Evercore ISI Group: Maintained an Outperform rating and raised its target to $150.00 on February 13.
- Oppenheimer: Maintained an Outperform rating and raised its target to $120.00 on February 13.
As for the stock's immediate action, Roku shares were down a negligible 0.07%, trading at $94.00 in premarket activity on Wednesday, according to market data.
