So, Celsius Holdings (CELH) is having a good Friday. The stock was up over 9% in recent trading, which is a lot more exciting than the broader market's modest gains. People are getting ready for the company's earnings report next week, and it seems like the mood is optimistic.

Let's talk about the chart for a second. Right now, the stock is trading a bit below its 20-day and 100-day simple moving averages. That often suggests some short-term pressure or that the stock has cooled off from a recent run. But here's the thing: it's still hanging out near its 50-day and 200-day averages. That can sometimes be a sign things are stabilizing, or maybe even getting ready to turn back up. The bigger picture is wild, though. Over the last year, the stock is up almost 89%. It's currently trading around $48.10, which is roughly in the middle of its 52-week range that goes from a low of $23.99 to a high of $66.74.

The Main Event: Earnings Next Week

All eyes are on February 26. That's when Celsius reports its latest numbers, and the expectations are pretty high. Analysts are looking for earnings per share of 19 cents. That's up nicely from 14 cents a year ago. On the top line, they're expecting revenue to nearly double to about $638.48 million, compared to $332.20 million last year.

Now, the valuation. Let's just say it's... ambitious. The stock trades at a price-to-earnings (P/E) ratio of about 367.8 times. That's the kind of number that makes value investors break out in a cold sweat. It means the market is pricing in a ton of future growth, and the company needs to keep delivering big results to justify it.

The analyst community seems to believe it can. The consensus rating is a Buy, with an average price target of $60.90. More importantly, several big firms have recently raised their targets:

• JP Morgan: Reiterated Overweight and raised its target to $77.00 (Jan. 29).
• Piper Sandler: Reiterated Overweight and raised its target to $65.00 (Jan. 29).
• UBS: Reiterated a Buy rating and raised its target to $70.00 (Jan. 14).

When multiple analysts bump their targets right before earnings, it usually means they've seen or heard something that reinforces their bullish thesis.

How Does Celsius Stack Up?

Looking beyond just the stock price and earnings, here's how the company scores on some key market metrics according to MarketDash data:

• Value Rank: Weak. This isn't surprising given that sky-high P/E ratio. The score of 9.64 confirms the stock is trading at a steep premium compared to its peers.
• Growth Rank: Moderate. With a score of 64.52 out of 100, it shows there's clear growth potential, but it's not without its risks or challenges.
• Quality Rank: Strong. This is a good sign. A score of 85.13 suggests the underlying corporate metrics—things like profitability, efficiency, and financial health—are in solid shape.
• Momentum Rank: Strong. The score of 70.43 means the stock has been outperforming the broader market, which aligns with that big one-year gain.

So, to sum it up: Celsius stock is running hot ahead of its report. The company is expected to show strong growth, analysts are cheering it on with higher targets, and its business quality scores well. But everyone trading it today is betting that the upcoming numbers will justify what is, by any traditional measure, a very expensive stock. It's a high-stakes preview for a report that's just days away.