Here's a depressing statistic: more than half the world's content creators wake up exhausted before they even begin working. The relentless cycle of producing content, managing comments, and adapting to algorithm shifts has transformed creative passion into something closer to a survival game, according to research from marketing agency Billion Dollar Boy.
RHEI, a Vancouver technology company that already powers content operations for Sony Pictures, Warner Music Group (WMG), and Universal Pictures, captured this challenge with the phrase "The algorithm wants your soul." The company just made its enterprise technology available to individual creators for $29.99 per month through a new platform called Made.
From Hollywood Studios to Solo Creators
RHEI spent over 20 years building products for creators, studios, and media organizations before launching this Core subscription tier. The company's technology already serves more than 7,000 clients across 150 countries, reaching an estimated 600 million viewers monthly. Its client roster includes Paramount Skydance (PSKY), Lionsgate Entertainment (LION), and PBS.
The results from enterprise users tell an interesting story. Those working with the managed version of RHEI's system reported revenue jumps ranging from 400% to 1,200% on their channels. Now the company wants to bring that same technology to the 207 million creators facing burnout from juggling roles that pull them away from actual creative work.
"So many creators I talk to are exhausted," RHEI founder and CEO Shahrzad Rafati told MarketDash. "The pressure to do it all, create, edit, post, analyze, and engage, is relentless. Made is our answer to that. We built it on the belief that a creator's energy is finite and sacred, and it should flow into their ideas and their art, not into burnout."
Meet Your AI Dream Team
The Core plan gives users access to three AI agents, each handling a specific slice of the creator workload. Milo focuses on creative planning, shaping concepts, tracking emerging trends, and preparing titles, thumbnails, and other metadata that align with each creator's voice.
Zara handles audience interaction by monitoring sentiment, drafting responses, and identifying highly engaged viewers. This lets creators maintain community activity without dedicating hours to comment sections.
The third agent, Amie, manages communication between creators and the platform itself, gathering feature suggestions and technical reports. RHEI plans future updates that will introduce additional agents covering production tasks, distribution, rights processes, and strategic insights.
Technology That Learns Your Voice
Made learns each creator's distinctive style and tone while providing ideas and suggestions through automated prompts. The system starts working immediately after reviewing existing posts and audience activity, with accuracy sharpening over time as usage increases.
The company said its enterprise offerings built with Made technology have supported the creation of massive content catalogs across channels, generating billions of views for studio clients. Those programs focused on delivering material that matched viewer preferences.
"We are not building a better tool; we are building the Agentic Organization of One," Rafati explained. "Made provides a tireless, perfectly aligned digital C-Suite for the creator. This frees them from the tyranny of scale and logistics, allowing them to focus 100% on the ideas, stories, and imagination that are uniquely theirs."
A Creative Renaissance or Just Better Tools?
"We're standing at the edge of a creative renaissance," Rafati said in the company's announcement. "The question isn't whether AI will replace creativity, it's how it will expand it. With Made, we're not automating art; we're amplifying the human spirit behind it. Technology should serve imagination, not the other way around. This is about restoring the balance between scale and soul, giving every creator the freedom to dream bigger and create without limits."
RHEI credited Lewis Ball, who has served as the company's chief strategy and product officer since 2007, with playing a central role in both the platform's development and the company's enterprise relationships. The company ran a closed beta starting in February before expanding Made to global availability this month.
The worldwide launch represents RHEI's bet that individual creators face the same operational challenges as major studios, just with fewer resources to address them. At $29.99 monthly, Made positions itself as the answer to a simple question: what if you could focus on creating while AI handles everything else?
